Tuesday, July 19, 2011

Men vs. Women -- and Their Material Things


** Bringing back an "oldie" – just because it was a hit before. (The real reason is it will give me more time to outline and finish my next news post.) Until then...

** I don't usually comment on the quality of television commercials, but ten months have gone by and I'm still laughing. The Heineken spot below is fantastic, because it illustrates in a dynamic and humorous way -- the different values men and women place on material things. The commercial is entirely in Dutch (except for the end logo) and has aired unaltered on American television -- and is often seen on ESPN and during sporting events.

** Since its original debut in late 2008, its viral version on You Tube has been viewed nearly 3 million times. It has spawned two "sequels" by Heineken itself -- as well as a number of "knock-offs."

** A simple English translation of what the woman in the black dress says to her girlfriends touring her new home is: "Now this is the living room....and over here is the bedroom....(pause)...with...."

And everyone starts screaming.

** Does it make people buy more beer? I can't say because I'm biased. I've been in love with the Heineken brand since our first visit to Amsterdam many years ago. But in my view, this is already one of the funniest beer commercials of all time. (To be fair, if this commercial was "flipped," it could show men's unending fascination with gadgets and power tools.)

(Original material © 2009-2012 by David Kusumoto Communications.)