Tuesday, July 19, 2011

Men vs. Women -- and Their Material Things


** Bringing back an "oldie" – just because it was a hit before. (The real reason is it will give me more time to outline and finish my next news post.) Until then...

** I don't usually comment on the quality of television commercials, but ten months have gone by and I'm still laughing. The Heineken spot below is fantastic, because it illustrates in a dynamic and humorous way -- the different values men and women place on material things. The commercial is entirely in Dutch (except for the end logo) and has aired unaltered on American television -- and is often seen on ESPN and during sporting events.

** Since its original debut in late 2008, its viral version on You Tube has been viewed nearly 3 million times. It has spawned two "sequels" by Heineken itself -- as well as a number of "knock-offs."

** A simple English translation of what the woman in the black dress says to her girlfriends touring her new home is: "Now this is the living room....and over here is the bedroom....(pause)...with...."

And everyone starts screaming.

** Does it make people buy more beer? I can't say because I'm biased. I've been in love with the Heineken brand since our first visit to Amsterdam many years ago. But in my view, this is already one of the funniest beer commercials of all time. (To be fair, if this commercial was "flipped," it could show men's unending fascination with gadgets and power tools.)

(Original material © 2009-2012 by David Kusumoto Communications.)


  1. Great commercial! Same goes for me regarding being biased --- the Heineken tour in Amsterdam made me an instant fan!

  2. Absolutely! But truly, didn't your tour of the brewery in Amsterdam "enhance" the flavor of Heineken? I know many people who think it's as weak as bad tap water, but I love its mild taste. I just hope I'm not being swayed by its awesome packaging and green bottles. I say this because I think Heineken might be a terrible experience -- or taste just like any other beer -- if it was served in a glass. And speaking of Amsterdam, what a crazy fun and crazy scary city. Hilarious people and sites; walking through its red-light district is something we won't do again. And I once got pocketed riding a street car. No money lost, just sheets of paper outlining our itinerary, which I had to have faxed from my office to our hotel; that fax cost me more than a night's stay in our room!

  3. Oh, and one other thing, about Amsterdam. I once got side-swiped by a van turning a sharp corner near the Van Gogh Museum. My elbow knocked off the driver's side mirror. No bruises but man that was crazy. And then there was the time we were riding the train west too late at night and there was a menacing looking gang making noise at the other end of our car. Away from the tourist sites, it's a crazy place. On the other hand, those waffle cones and cafes on the Leidesplein were awesome.